Our founder James has always had a passion for Skiing since a young age and always wanted to find a job that would involve skiing in some way.

James first had the idea to design Drysure Boot and Shoe Dryers in Kitzbühel, Austria after a day of Extreme weather change from -18ºC to +4ºC. The thought of having to put wet Ski Boots on in the morning was not a nice one so the brainstorming started and Drysure was born.